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2015 Parser: Explained September 30 2014

Our Parser was the first model we introduced back in 2011, so it was also the first of the 2015 bike models to be introduced. It seems appropriate to start off with our Parser model. It was the first bike we built and started things off for us back in 2010 (finally went on sale in 2011). Also, I’m really excited about this new incarnation of the Parser and want to tell you about it. First a little history on the model. The original Parser came in two versions, the Parser Black and the Parser Express. Since they were the first bikes we made we decided to pick parts for them that we would put on our own personal bikes. The component spec was a little over the top to be honest but for this model we really didn’t care. We just wanted our first offering to be badass! For example the Express version used SRAM’s S500 brake levers and SRAM’s S300 crank set which pumped up the retail price of the bike to over $850! That’s quite a lot for a single speed considering there are cheapo fixies out there costing under $300. Don’t get me wrong, the original Parsers were worth the money because they were so good, but it took a rather specific customer to be able to appreciate and understand them. The next model version of the Parser saw us streamlining the models to just one dropbar version. We added canti brakes and made some minor refinements to the geometry. Again, we stayed true to the Parser being a bike built how we wanted. Rather than cornering ourself with a pre-determined price point for the bike we just built a bike how we wanted and it would cost whatever it cost. The 2015 Parser expands on the changes made to the last version and becomes more Cyclocross-ish. It is tough enough to be used as a single-speed CX bike but I see it more as a urban bike that utilizes many of the practical features that CX bikes have brought to cycling. Wider tires handle some trail riding as well as rough roads, canti brakes are easy to maintain and stop well. Clearance for fenders and rack mounts also add to its practical adaptability. It also is our most dialed version of the bike yet. We stayed true to our Parser concept which is to make a bike with no compromises. Landing in bike shops with a suggested retail price of $769 the Parser again finds itself on the higher end of the single-speed pricing. However, like in the past there is good reason for that in the way of great quality components. The Parser is one of those bikes where you won’t need to change or upgrade anything, and it is tough enough to last a lifetime. As with all versions of the Parser the frame and fork are both built from high grade 4130 Chromoly. The frame features double butted tubing to keep weight down […]

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